Professional and Academic Consulting
My work supports industry and academic partners through four key offerings: hands-on workshops using AI for accessible social listening, audits of existing listening plans for labs or teams, comprehensive projects that turn online conversation into strategy, and speaking engagements on AI-driven communication, audience insight, and digital listening trends.
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Using AI as Your Social Listening Sidekick Workshop
Unlock the power of accessible, affordable social listening with this hands-on workshop designed for teams without expensive tools or full-time analysts. Learn how to use ChatGPT to uncover audience sentiment, key themes, and messaging opportunities from real public conversations. Perfect for communications, marketing, and outreach professionals seeking strategic insight through a low-tech, high-impact approach. Delivered live or virtually, this workshop empowers your team to listen smarter and act faster—no dashboards or coding required.
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Social Media Listening Plan Audits
Are your social listening efforts delivering actionable insights? I conduct thorough audits of your existing listening plans—ideal for social listening teams, research labs, and communication departments. Whether you’re in academia or industry, I evaluate your tools, queries, data sources, and reporting frameworks to identify gaps and opportunities. The result? A tailored roadmap to optimize your social listening capabilities, enhance data quality, and ensure your insights truly inform your strategy and decision-making.
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Comprehensive Social Listening Projects & Strategy Building
From raw data to strategic impact—partner with me to design, execute, and interpret full-scale social listening projects customized for your organization’s goals. I specialize in combining quantitative data analysis with qualitative insights to build social listening strategies that drive reputation management, campaign optimization, and audience engagement. Whether you’re launching a new initiative or seeking to understand evolving public sentiment, I help you translate complex data into clear, actionable recommendations.
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Speaking Engagements
Bring expert insights on social listening, AI-powered communication, and digital strategy to your conference, seminar, or workshop series. I deliver engaging, research-informed talks tailored to your audience—from academic scholars to industry professionals—focusing on practical applications of social listening, ethical data use, and leveraging AI tools like ChatGPT for strategic communication. Inspire your audience to rethink how they listen, analyze, and act in today’s fast-paced digital landscape.